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2013年中国营销科学学术年会优秀论文
发布时间：2013-08-19
2013年中国营销科学学术年会最佳论文
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序号
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作者
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单位
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论文名称
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1
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Ying Ding, Jing Xu, Echo Wen Wan
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Guanghua School of Management, Peking University
University of Hong Kong |
Optimistic Mentality: The Impact of Social Identity Framing on Consumer Choice
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序号
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作者
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单位
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论文名称
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1
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郑毓煌，范筱萌，杨文滢，关宇虹
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清华大学经济管理学院
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不损人却害己？他人违反社会规则对消费者自我控制的影响
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2
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Xiaoling Guo, Yinlong Zhang, Ying-yi Hong
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University of International Business and Economics/
University of Texas at San Antonio/ Nanyang Business School, Nanyang Technological University |
How Do Consumers from Developed Regions Evaluate Global Brands from Emerging Countries?
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3
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周庭锐，张恩忠，赵智行
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中国人民大学商学院
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消费者门店行为的隐匿结构：以性别的调节作用为例
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4
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ZHUANG, Mengzhou
PENG, Ling CUI, Geng |
Lingnan University
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What If Consumers View Online Product Reviews as an Intentional Manipulation?
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5
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Yang Li, Asim Ansari
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Cheung Kong Graduate School of Business/
Columbia Business School
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A Bayesian Semiparametric Approach for Endogeneity and Heterogeneity in Choice Models
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