2025 JMS年会主旨演讲嘉宾介绍（一）
发布时间：2025-10-22

主旨演讲嘉宾介绍（一）

Mengze Shi 石孟泽

香港科技大学

演讲题目：Managing Mass Creativity: Insights from the Online Novel Market

 

Abstract

This study examines the effects of incentive plans on the quantity and quality of creative production. We examine a serial publishing platform that switched from a uniform commission (UC) plan to a quantity-based commission (QBC) plan offering a bonus commission rate when writers' production meets a preset threshold. Our analysis reveals that, for a given book, chapters published in the months when writers reached the preset threshold quantity--and thus earned bonus commission rates--exhibited higher quality, as measured by the chapter-to-chapter customer retention rate. Such a positive correlation was nonsignificant for books published under the UC plan. We interpret that the implementation of a QBC plan enhanced the complementarity between quantity and quality in the writers' payoff function. Further empirical analysis shows that this effect persisted over time. Moreover, the degree of enhanced complementarity was lower for writers who earned commissions from multiple books. Our key result remains robust when measuring quality by reader comments sentiment. Overall, the findings underscore the critical role of well-designed incentives in enhancing the platform's effectiveness in managing mass creativity.

 

演讲者简介

Mengze Shi (石孟泽) is the Yuk-Shee Chan Professor of Business (陈玉树商学教授) and Chair Professor of Marketing at the Hong Kong University of Science and Technology (HKUST). Prior to joining HKUST, he was the Ellison Professor of Marketing at Rotman School of Management, the University of Toronto. His research uses quantitative approach to study marketing and sales innovations, customer relationship management, and sales promotion. He is currently an Associate Editor of Management Science and Marketing Science. 

Jiwoong Shin

耶鲁大学

演讲题目：The Adoption and Efficacy of Large Language Models: Evidence from Consumer Complaints in the Financial Industry

 

演讲者简介

Jiwoong Shin is a Professor of Marketing at the Yale School of Management and a Senior Editor at Marketing Science. He holds a Ph.D. in Management Science from MIT and both an M.S. and B.S. from Seoul National University. An applied economic theorist, Professor Shin’s research employs analytical modeling and game theory to explore how firms make strategic decisions in markets shaped by digital innovation, information asymmetry, and rational consumer behavior. 

 

Professor Shin’s scholarly contributions have been widely recognized. He is a two-time recipient of the John D. C. Little Best Paper Award (2010, 2011) for the best marketing paper published in Marketing Science and Management Science, and was a finalist for the ISMS Long-Term Impact Award in 2020. He was named an MSI Young Scholar in 2011 and an MSI Scholar in 2018 by the Marketing Science Institute. His excellence in teaching has been recognized with Yale’s Inspiring Yale Award, a university-wide honor, and the Teaching Excellence Award from the Yale School of Management in 2025.

 

Beyond his research and teaching, Professor Shin has played a leading role in shaping the field. He serves as Senior Editor for Marketing Science and has held Associate Editor positions at the JMR, Management Science, Operations Research, and QME. From 2021 to 2024, he served as Vice President of Education for the INFORMS Society for Marketing Science. A sought-after speaker, he has delivered keynote lectures and served as a faculty fellow at major conferences and doctoral consortia around the world.